About us (do two people really count as an "us"?)
Bugaloo is a company with aspirations to greatness. It is the brainchild of myself, a young graphic designer valiantly attempting to circumvent the 9am-5pm drudgery.
But no business, no matter how artsy or ambitious, can go anywhere without the "brains" of the operation. Enter my brother, Taylor. He excels in marketing, strategizing, accounting, and all the sorts of things that make an artist's head hurt. (Yes, ladies, he is single.)
The philosophy behind my creative endeavor is quite simple:
1. Quality baby shoes should cost under $20. I mean, really, $28 for a pair of baby shoes?? The reason my shoes are so reasonable is because I've eliminated all overhead (I store and ship from my home) and my marketing strategy is primarily word-of-mouth.
2. Baby shoes should not only be cute, but unique and trendy as well. It can be hard to find a pair of shoes that every kid in the neighborhood doesn't have. Bugaloo designs are a breath of fresh air in an overwhelmingly homogenized world.
3. Though making money is certainly fun, there is more to life than dollar bills. I love baby shoes, but even more, I love the little customers that wear them. Since the beginning, I have been committed to donate 5% of each sale to the International Justice Mission, an organization that fights sex and slave trafficking across the world.
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